Product Launch Marketing Plan

The Product Launch Marketing Plan is an online, consultative program in which our marketing experts work closely with your marketing and product team to develop a product launch plan for your soon-to-be-introduced product or service.
 
This is for companies or organizations that want to create a “buzz” for their new product or service and accomplish some specific launch objectives. In addition to creating awareness in the market and with existing customers, companies will also want to prime the sales funnel with new sales opportunities.
 
What you can expect. Our marketing experts will work closely with your essential marketing and product teams to develop a product launch plan that considers your product positioning, messaging, competitive offerings, and overall launch strategy.
 
Decide on launch objectives and metrics
Identify your target customers/persona
Review your product’s capabilities and key differentiators
Review your product’s positioning, size-share-fit model
Create and review your product’s SWOT analysis
Review and discuss competitive alternatives
Develop your product’s positioning statement
Develop your product’s messaging for your target customer
Plan for necessary product content
Develop a product launch communications plan
Develop and plan for a press release, contributed articles, web updates, etc.
Deliver product launch marketing plan