Message Development

Message Development is an online workshop led by one of our messaging experts to develop a messaging map with key talking points/proof points for your company, product, or special project.
 
This online workshop is ideal for product marketing, corporate communications, Marcom, and other teams responsible for developing engaging messaging that inspires your target audience. 
 
What you can expect. Our messaging experts will host several online workshops to walk your team through developing a messaging house consisting of a value statement, supporting messaging pillars, and proof points. Depending on the objectives, a tagline may also be developed. 
 
Initial kick-off call to understand your messaging objectives
Review and discuss any relevant documents for your messaging development
Decide on the messaging objectives and target audience
Review your target customer personas
List and review key care-about and must-hear messages
Work through and develop the value statement
Review and decide on messaging support pillars
Assemble and develop proof points 
Review the overall messaging map and consider potential taglines
Document and deliver final messaging with supporting content