Account-Based Marketing Plan (ABM)

The Account-Based Marketing Plan is an online, consultative program in which our marketing experts work closely with your marketing and sales/account team to develop an account-specific plan that accomplishes specific marketing objectives within a given account. ABM plans are also great for building bridges between marketing and sales organizations.
 
This unique program is designed for companies that want to hyper-focus on a selected strategic account to accomplish specific marketing goals such as awareness, account penetration, lead generation, etc.
 
What you can expect. Our team of experts will work closely with your essential marketing and account stakeholders to develop an account-based marketing plan that considers your account objectives, sales strategy, processes, and resources to build an effective ABM plan. During the plan development, industry-standard online platforms and tools will host virtual meetings and exchange information and deliverables.
 
Review account history, status, and objectives
Decide on marketing objectives and metrics
Develop target personas for the account (up to three)
Review key products and solutions; review the size-share-fit model
Review and update product value statements
Develop account-based messaging and messaging map
Decide on specific tactics to reach target customers
Deliver final documented ABM plan