Business Marketing Toolkits
B2B Marketing requires a strategic and practical mindset.
It demands mastery of three areas: Positioning, Content and Promotion.
Positioning
Positioning is about the value your product, company, or brand delivers and aligning it with your customer’s needs. It requires a thorough understanding of your customer’s needs and challenges and how you can address them with your solutions. It also requires a knowledge of competitive offerings such that you may carve out a unique position relative to your competitors.
Content
Content is required to engage and attract your target customers. It is the lifeblood of any marketing program or campaign and is promoted through online and offline channels. It is customized to work across the marketing funnel, communicate your messages, and engage and convert your prospects.
Promotion
Promotion is about getting the right message, to the right person, at the right time. And to reach the right person at the right time requires you to select the right marketing channel. But it doesn’t end there: once you’ve got them, you need the best content format and the right message to engage them and hopefully convert them.
