Marketing Promotion: Quick Reference Guide

The Marketing Promotion Quick Reference Guide is a laminated, six-page summary that covers all the key concepts of Marketing Promotion. This handy, must-have reference tool covers all the key topics such as promotion considerations, marketing channels, positioning, messaging, online marketing and tactics, SEO, conversion tools, in-person marketing, lead definitions, lead generation, lead quality, the leads funnel, BANT, lead scoring,  and much more.