Marketing Promotion Guide and References
Marketing Promotion Guide and References provide all the practical knowledge and reference materials you need to promote your business, product, or solutions to your target customers. Marketing promotion is about getting the right message, to the right person, at the right time - which requires the right marketing channel. But it doesn’t end there: once you’ve got them, you need the best content format and the right message to engage them and hopefully convert them. And with the included promotion guidebook, quick reference guide, and poster, you’ll have everything you need to put marketing promotion to work for you.
PRODUCT INFO
This comprehensive set of materials will teach you all you need to know about marketing promotion from a marketer's perspective.
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Understand marketing promotion considerations such as knowing your target audience, marketing channels, positioning, and messaging
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Learn all the components that make up online marketing promotion, such as the marketing database, content marketing, conversion tools, etc.
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Put lead generation strategy to work for you by implementing lead scoring, lead nurturing, and other tactics.
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Learn best practices and how to get the most out of in-person events such as trade shows, industry conferences, seminars, etc.
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