Marketing Plans
Let us help you plan and execute your next marketing campaign! Our turn-key plans will save you time and money while introducing you to industry best practices.
Marketing Strategy
Marketing always starts with strategy. Strategy leads to programs, and programs lead to tactics. An achievable marketing strategy with buy-in throughout the organization is essential for success. Working with our team, we will help you develop a winning marketing strategy and plan aligned with your business/marketing objectives. Some strategic elements may include your company's value proposition, key brand messaging, targeting, customer personas, etc. With a solid strategy in place, we are then able to combine it with an appropriate tactical plan, with deliverables, owners, timelines, metrics, etc.
Annual
Marketing Plans
Depending on the size of your company and the breadth of products, annual marketing plans are focused on the company or business segment level. Following the general approach above, our team will work closely with your key stakeholders to develop a complete marketing plan that considers your business goals, existing channels and assets, target audience, competitive situation, specific marketing campaigns, and overall budget.
Product Launch
Marketing Plans
Product Launch Plans are focused on one product with the short- to the mid-term objective of creating awareness in the market and generating sales leads. Working with our team of experts, we will collaborate closely to develop a product launch plan that will exceed your expectations.
Account-Based
Marketing Plans
Account-Based Marketing (ABM) Plans focus on one key customer or a few companies with similar characteristics. Unlike other marketing plans, ABM plans are developed jointly between marketing and sales management with specific objectives. We will develop the ideal plan for your specific account needs by working with our team of experts.