Annual Marketing Plan

The Annual Marketing Plan is an online, consultative program in which our marketing experts work closely with your team to develop a comprehensive annual marketing plan that helps build your company’s brand, reach your target customers, and meet your marketing goals.
 
This is for companies and marketing organizations that want to implement a consistent (annual) marketing plan that utilizes strategy, marketing programs, and a mix of marketing tactics to accomplish specific marketing and business objectives.
 
What you can expect. Our team will work closely with your key stakeholders to develop a complete marketing plan that considers your business goals, existing channels and assets, target audience, competitive situation, specific marketing campaigns, overall budget, and any relevant items.
 
Review and discuss your annual business and marketing objectives
Develop marketing programs for each key initiative (up to three programs)
Review and identify key target customer segments and personas
Review company value proposition and product value statements
Review owned, earned, and paid channels
Review current content and assets
Determine one minimum content set for each program
Decide on any additional tactics (in-person) and map to AIDA funnel stages
Construct a marketing mix and document
Determine key metrics and measurements for each program
Package annual marketing plan and review