Positioning for Marketers Guide and References

Positioning for Marketers Guide and Toolkit provides all the practical knowledge and reference materials you need to position your business, product, or solutions to your target customers. Positioning is about aligning the value you provide with your customer’s needs, and this guide's proven strategies and tactics can get you there! You’ll learn how to identify and communicate your value, develop winning value propositions and beat your competition! And with the included positioning, quick reference guide, and poster, you’ll have everything you need to put this material to work for you.