Develop a Winning Value Proposition

Develop a Winning Value Proposition is an online workshop led by one of our marketing experts to work with you and your team to develop a value proposition that communicates the value you deliver and why your solution is better relative to available alternative solutions.
 
This online workshop is ideal for marketing and product teams involved in positioning and messaging products and solutions. Also, those looking to up-level their overall go-to-market approach and make value proposition creation a central skill of their company will benefit.  
 
What you can expect. Our marketing experts will host several online workshops to walk you and your team through the building blocks of developing a winning value proposition, beginning with a background on delivering customer value followed by the three disciplines of knowing your customer’s business, your capabilities, and your competition. The content is presented in an online workshop consisting of discussions, exercises, and some take-home assignments. 
 
Initial kick-off call to understand your business and market
Understanding the purpose of a value proposition
What is a value proposition (and what is not)
Review and exercises to understand the value you deliver
What goes into value proposition creation
What makes your value proposition unique and makes your customers take notice
Substantiating your value proposition claims
Documenting your value proposition claims
VP development for your business; more exercises
Making VP development a central skill of your company
Delivery of  VP, workshop materials, and whiteboard (miro) discussions