Marketing Acceleration Program
The Marketing Acceleration Program is a consultative program that provides you with all the strategies, plans, and models you need to execute a successful marketing function. Discussions and exchanges of deliverables are done online using industry-standard platforms and tools.
This program is specially designed for companies, organizations, or individuals who want to jump-start their marketing capabilities quickly. At the same time, build a solid marketing foundation that can be expanded upon and scaled as your organizational needs evolve.
What you can expect. After your initial purchase, we will reach out to you and have you complete a brief survey of your company and business. We will then pair you up with one of our experts who will familiarize themselves with your business and industry and set up a series of meetings for the four modules. During this entire process, you will have access to your assigned expert, as well as any additional resources that may be helpful. Our goal is to make this a fun, educational, and streamlined process that exceeds your expectations!
Program Details
Module 1: Knowing your customer, capabilities, and competition
- Clearly identify and understand your target customers
- Create your target customer personas
- Review your product offering and define the value you deliver
- Review your market competition
- Build-out your SWOT and 5-Forces of Industry Model
- Develop your value statement
- Develop your baseline messaging
Module 2: Content strategy and planning
- Review your current content; identify any gaps
- Determine your minimum content set for your target audience/personas
- Plan/create your minimum content set
- Review SEO keyword research and integration options
Module 3: Marketing promotion
- Evaluate your owned, earned, and paid channels and assets
- Review channel options, fit, readiness, and cost
- Develop promotional strategy
- Document marketing mix
Module 4: Final consultation and report
- Present final report and deliverables
- Access to miro boards and discussions
