Marketing Content Guide and References
Marketing Content Guide and Toolkit gives you the practical knowledge and tools to plan, develop and leverage your marketing content strategically. Marketing content is the lifeblood of any modern marketing program. And without sound, engaging content your customers desire, there’s little you can accomplish from a marketing perspective. From developing a content strategy to a content plan to execution, we’ll cover everything you need to know to make marketing content work for you! And with the included marketing content, quick reference guide, and poster, you’ll have everything you need to put what you've learned into practice!
PRODUCT INFO
This comprehensive set of materials will teach you all you need to know about marketing content from a marketer's perspective.
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Learn what makes good marketing content – desired by your customers!
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Incorporating SEO and keywords into your content
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Develop a content strategy that maps content to every stage of the marketing funnel
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Content creation using subject matter experts, repurposing content, outsourcing, etc.
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Content creation best practices for different content types
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Utilize the Marketing Content quick reference guide and poster to reinforce your learnings
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